2024 CCBEC Cross border Awards Selection

Event details

This award selection event aims to propel the progress of the cross-border e-commerce sector, reinforce the synergy between products, services and platforms, and foster the benchmark for industry development, showcasing the pioneering spirit of industry leaders.

CCBEC brings together exceptional products, service providers, and platforms to drive the collective advancement of the cross-border e-commerce sector. The successful organisation of CCBEC Awards selection event will serve as an outstanding platform for professionals in the cross-border e-commerce industry to demonstrate their prowess and capabilities. Through award ceremonies and special exhibitions, winners will receive more exposure opportunities. We cordially welcome all practitioners in the cross-border e-commerce industry to actively participate in this celebration of excellence with active engagement.

Award Categories

Potential New Products of the Year30

From a retail perspective, which products have the greatest potential to become bestsellers? Let's find out the most promising products of the year through professional selection.
Practical Functionality of the Year 20

Considering practicality, which products offer the most utility and deserve the title of the kings of cost-effectiveness?
Top 10 Products of the Year 10

The top 10 products of the year with unparalleled popularity.
Service Stars of the Year20

Good products are inseparable from excellent service. From investment and financing to market promotion and logistics storage, a good product will seamlessly navigate through a series of interconnected services to reach consumers smoothly. The service providers who focus on customer-centric approaches are worthy of praise.

Competition Categories

Manufacturer/Supplier

Brands specialising in household consumer goods, festival / Christmas products, consumer electronics and household appliances, food & beverage, fashion & accessories, sporting goods, hardware, outdoor gardening, medical care products, pet products, building materials and home decoration, beauty, personal care, jewellery & accessories, stationery, and beyond.
Cross border service providers/products

Service providers include consultation services, logistics & warehouse, supply chain, e-commerce operators, cross-border marketing, operation management systems, payment platforms, education and training, talent acquisition, insurance, intellectual property, legal consultation, and trademark registration.

Evaluation Process

01Registration for Participation

Submission Dates: 1 March - 30 July 2024

Registration email: ccbec.award@china.messefrankfurt.com
Download form

Participating products are required to have registered brands or possess independent intellectual property rights. Each brand can submit a maximum of 3 award categories.
02Initial Review

1 – 15 August : Initial Review Meeting

25 August: Announcement of Initial Review Results

An expert panel composed of industry professionals from official institutions, cross-border platforms, top-selling platforms, professional media, and industry influencer will conduct initial review based on the materials provided by participating units. The initial review and discussions will take place during a closed-door session.

Decisions will be made by majority vote, with the outcome determining the shortlisted entries. These decisions are considered final and are not subject to legal challenge.

All awarded products will be showcased during the "2024 CCBEC" held at the Shenzhen World Exhibition & Convention Center from 11 – 13 September 2024.
03Submission of Shortlisted Products

Submission Dates: 15 - 30 August

Shortlisted products must be submitted physically along with relevant materials for final evaluation.

For products comprising multiple components or featuring multiple designs within the same category, no more than three physical samples should be provided.

*In exceptional circumstances (such as oversized entries or prototype samples), scaled models may be submitted. In cases where physical products or scaled models cannot be provided, digital materials (such as PDF posters) may be submitted for evaluation. Supplementary explanatory materials (such as instruction manuals or visual aids) may be included with the submission.

Receiving address and other details will be provided together with the shortlisting notification.
04Final Review

10 September: Final Review Meeting

11 September: Announcement of Final Review Results

A judging panel consisting of 10 experts from official institutions, cross-border platforms, top-selling platforms, professional media, and industry influencers will engage in focused, rigorous discussions and evaluations of the entries in a constructive manner during a closed-door session.

Decisions will be made by majority vote, and the final verdict will be binding, with no legal recourse available.

Key Dates

Registration Period

1 March - 30 July
Initial Review Meeting

1 - 15 August
Announcement of Initial Review Results

25 August
Submission of Shortlisted Products

15 - 30 August
Final Review Meeting

10 September
Announcement of Final Review Results

11 September
Awarded Product Exhibition

13 - 15 September
Award Ceremony

11 September

Winner Benefits

Award

Winners will receive the "2024 CCBEC Award" certificate and trophy and are entitled to use the award logo for commercial promotions.
Awarded Product Exhibition

All awarded products will be showcased during the "2024 CCBEC" at the Shenzhen World Exhibition & Convention Center.
Online Exhibition

Representative images and concise descriptions of awarded products will be featured on the "CCBEC" website and across various social media platforms.
Press Coverage

The organising committee actively promotes the competition across various media channels to ensure widespread coverage. Award details will be included in press releases, electronic newsletters, and other promotional materials.